Phil Harris and Dennis Day rode the popularity of Jack Benny on their own programs on NBC. In fact, for the first two years of its run, Harris' show immediately followed Benny's.
First broadcast in 1951, Wild Bill Hickok was a juvenile western adventure sponsored by Kellogg Cereals. Guy Madison starred as Marshal Wild Bill Hickok and Andy Devine was cast as his grainy-voiced and fun-loving sidekick, Jingles B. Jones.
Wild Bill Hickok was a simple show, full of good-natured comic relief and a bit of not-so-good-natured gunfights to add a bit of excitement. Wild Bill was the hero – a strong and fiercely brave western Marshal along the same lines as The Cisco Kid and Hopalong Cassidy. Hickok would inevitably get into a fistfight with outlaws and emerge victorious.
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